Case Study Rezzable

I was going to write about Rezzable, a content creation and experience design company based mostly within Second Life. Unfortunately, as they are a very small private company it has proved impossible to find enough financial data to write something good about them. I tried contacting the company to ask some questions, but nobody got back to me. With three days before the assignment was due in, I changed the company I was writing about to Linden Research Inc., more commonly known as Linden Lab.

I thought it would be nice in any case to post a few images of Rezzable's creations and a few notes about why I thought the company were interesting …

Greenies Home Sim

This was Rezzable's debut on the grid. Nobody at the time could quite work out the business model behind what they were doing …

rezzable_cat.jpg

Has anybody in SL not got a picture of themselves next to this cat yet?? As time went on, we learnt that part of the business model was RL brand promotion through product placement …

rezzable_coke.jpg

The most famous promotion Rezzable did was with L'Oreal

Extra revenue is (presumably) generated from the Greenies regions through sale of avatars …

greenies_shop_001.jpg

I didn't buy one - while I absolutely love the main builds on the Greenies sims, these little aliens really aren't my cup of tea. They do seem to be very popular though and I have seen a lot of people wearing them. One thing I was looking forward to finding out was how the relationship works between the content creators and the Rezzable brand.

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